What is Google Ads (PPC)?
Google Ads is a pay per click advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.
This advertising system instantly increases your visibility on Google by targeting people who are looking for your products or services. Easily reach new clients, get more leads and increase your profits.
Google Ads Benefits
Get Measurable Results
Knowing which part of your marketing is working and which isn’t working is priceless. Google Ads provides you with important data to ensure a great return on investment.
Getting started with Google Ads is quick and relatively cheap. Every keyword has an average cost per click (CPC) associated with it. You can spend as much or as little as you’d like, so you can scale your budget as you get more and more success.
Target the right Customers
By targeting the right customers, you will waste less advertising money. Google Ads lets you target the specific cities your business serves. You can use negative keywords combined with keyword phrases that imply buying intent. Or you can target users who have already visited your website.
Get Instant Results
Google Ads allows your business to instantly be shown at the top of the search results. This allows you to get more traffic to your website, increase your number of leads and greatly increase your profits.
Search Ads – Instantly reach customers who are searching for your products or services
Google Search Ads will show your ads in the top positions within Google’s search results for products or services that your potential clients are looking for.
Google receives over 63 000 searches per second. Being in the top positions of Google’s search results can greatly affect the profits of your business. When bidding on the right keywords when your customers are the most inclined on using your services or buying your products, you have better chances of converting them into paying customers.
Display Network Ads – Increase Brand Awareness or increase conversions with remarketing
Display network ads can greatly increase your Brand awareness among potential clients by developing a positive reputation with your targeted audience.
With a remarketing strategy, display ads can also help increase your sales. Show your ads to consumers who have visited your website but who did not convert, reminding them that your business exists. Encourage them to return to your page and keep them informed about your current offers and promotions. This will help solidify a connection and creates a feeling of loyalty.
Google Shopping Ads – Increase sales by putting your brand & products in the spotlight
Since Google Shopping Ads have the benefit of putting your products above organic search results, you will be able to effectively increase your brand’s visibility.
One of the reasons these ads are so good at matching prospective customers to your business is that your products are shown based on the shopper’s keywords. This means your products are displayed to users who are already interested in what you sell.
People who click on your Shopping ads, as compared to text ads, have a much higher probability of buying your products. Increase your e-commerce revenue with these highly effective ad campaigns.
Does Google Ads really work?
Yes, it does! But don’t take our word for it. Here are a few interesting statistics to prove it’s efficiency:
- Google Ads results receive 65 percent of the clicks that started with buying keywords, while organic results only receive 35 percent (Craig McConnel)
- Businesses make an average of $2 in income for every $1 they spend in AdWords. (Google)
- PPC visitors are 50 percent more likely to purchase something than organic visitors. (Unbounce)
- 75 percent of people that click on ads say search ads make it easier to find the information they’re looking for (Search Engine Land, 2019)
- In 2018, consumers who click on an advertiser’s Google search ad prior to visiting a store are 27 percent more likely to buy something in-store. (Google)
- Consumers who clicked on an advertiser’s Google search ad prior to visiting a store spend over 10 percent more, on average. (Google)
Don’t miss out on the chance of increasing your profits!
Why use a Google Ads Specialist to manage your campaigns?
Google Ads campaigns may seem easy to set-up, but unfortunately, they are also easy in wasting your advertising budget. You could compare Google Ads to an investment. You could manage your own investments, but they will usually not be as profitable as if they were managed by an investment professional.
By letting a Google Ads management expert handle your campaigns, you will not only free up your precious time, but you will ensure that your ads are generating the highest return on investment (ROI) possible. We will reduce your cost per click and increase your number of conversions.
Jobox Media is proud to be a Google Partner which is a guarantee of success for your business. Let us help you get the most out of your Google Ads campaigns!
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